Department of Marketing, Logistics & Corporate Strategy Collection home page

Browse
Subscribe to this collection to receive daily e-mail notification of new additions RSS Feed RSS Feed RSS Feed
Collection's Items (Sorted by Submit Date in Descending order): 1 to 14 of 14
Issue DateTitleAuthor(s)
2018Effect Of Outsourcing On Competitive Advantage: Mediating Role Of Innovation - An Empirical Study Of Businesses In GhanaEdem Aflabo, Jerry; Kraa, Jerry Jay; Agbenyo, Leonard
2018The Practical Significance of BCG (Boston Consulting Group) Matrix in the Fast Moving Consumable Sector in Ghana,Case Study of Nestle Ghana LimitedBoafo, Nana Danso
2019Assessing the Implementation Challenges of the Procurement Act of Ghana: The Newmont Ghana ExperienceAsamoah, Kwame; Berko, Eric; Adu Poku, Samuel
2018-01The Impact Of Brand Personality On Student Enrolment Intentions: The Mediating Role Of Brand Engagement - Evidence From GhanaBanahene, Stephen; Kraa, Jerry Jay; Agbenyo, Leonard
2020-05-25Evaluating E-Procurement Impact In The Public SectorBoafo, Nana Danso; Ahudey, Eric; Darteh, Andrews Ohene
2020-05-25The Balance Between Corporate Identity And Corporate Image And Its Impact On Marketing Of Universities In GhanaBoafo, Nana Danso; Agyapong, Fred; Asare, Priscilla; Amponsah, Grace
2020-05-25The Balance Between Corporate Identity And Corporate Image And Its Impact On Marketing Of Universities In GhanaBoafo, Nana Danso; Agyapong, Fred; Asare, Priscilla; Amponsah, Grace
2020-05EXAMINING THE EFFECT OF FLEET MANAGEMENT ON COMPETITIVE ADVANTAGE IN THE TRANSPORT INDUSTRYAflabo, Jerry Edem; Kraa, Jerry Jay; Agbenyo, Leonard
2018-03Microfinance and poverty issues: the theory and practice on institutional sustainability.Arhin, Solomon
2018-01Effectof Customer Relationship Management on Customer Retentionin the Ghanaian Banking SectorKraa, Jerry Jay; Bonna, Bismark Adanse; Aquila, Hannah; Boadu¹, Kankam
2018-06Effects Of Intellectual Capital Disclosure On Market Capitalization Of Listed Companies In GhanaOsei-Wusu, Abraham; Ofosu, Adarkwa
2018-01The Impact Of Brand Personality On Student Enrolment Intentions: The Mediating Role Of Brand Engagement - Evidence From GhanaBanahene, S. B.; Kraa, Jerry Jay; Agbenyo, Leonard
2019-05-07Effect of television adverts on children’s purchase behaviour: Evidence from GhanaBamfo, Bylon Abeeku; Kraa, Jerry Jay; Asabere, Perdita; Atarah, Bede Akorige
2019-04-15Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovationBamfo, Bylon Abeeku; Kraa, Jerry Jay
Collection's Items (Sorted by Submit Date in Descending order): 1 to 14 of 14