IMPACT OF COOPERATE SOCIAL RESPONSIBILITY ON ORGANIZATION PERFORMANCE. A CASE STUDY OF NESTLE GHANA

Abstract

The purpose of the paper is to understand the various CSR activities carried by Nestle Ghana and how these CSR programmes impact the company‘s performance. This study therefore seeks to address the issue by assessing the impact of Corporate Social Responsibility on organizational performance, Hundred (100) questionnaires were administered by the researcher to customer of Nestle Ghana. The sources of data were primary source of which questionnaire was the data collection instrument. Statistical Package for Social Science (SPSS) was used in analyzing the data. The customers selected to be the respondent has worked with Nestle Ghana for period of years in the organization. The findings indicated that the company engages in CSR activities that are giving funds to community. Corporate organizations should integrate the innovative CSR strategies into different marketing communication strategies to build and sustain a competitive advantage. The study found out the company’s two main projects like the Nestle project and had not only increased the company’s performance but had also improved the company’s sales, improved its image not only to the employees but to the society at large. The study recommends that the organization to increase more of its CSR activities. The study suggest that there are further areas to be researched they are effect of creating share value on the performance of Nestle Ghana Limited