MULTINOMIAL LOGISTIC ANALYSIS OF “SUSU” CONTRIBUTION IN GHANA

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DC Field	Value	Language
dc.contributor.author	Appiah Sarpong, Michael Adusei
dc.date.accessioned	2016-06-15T09:52:57Z
dc.date.accessioned	2022-01-16T07:15:45Z	-
dc.date.available	2016-06-15T09:52:57Z
dc.date.available	2022-01-16T07:15:45Z	-
dc.date.issued	2016-06-15
dc.identifier.issn	2016002
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/410	-
dc.description.abstract	The study employs cumulative multinomial logistic regression model to analyze “susu” (a micro-saving mechanism for collection of deposits that is common on the West African markets) contribution in Ghana. Evidence from the analysis of 1,630 contributors randomly sampled indicates that between male and female contributors, the former are more likely to contribute higher amounts than the latter. The paper, therefore, avers that “susu” institutions must target their marketing campaigns at income-earning males. Additionally, there is evidence to conclude that the number of years of contribution, the number of years a contributor has been in business, marital status and gender are predictors of „susu‟ contribution in Ghana.	en_US
dc.language.iso	en	en_US
dc.subject	“Susu”, Microfinance, Contribution, Marital Status, Gender, Cedi, Ghana	en_US
dc.title	MULTINOMIAL LOGISTIC ANALYSIS OF “SUSU” CONTRIBUTION IN GHANA	en_US
dc.type	Article	en_US
Appears in Collections:	School of Business

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