Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12
| Issue Date | Title | Author(s) |
| 2020-11-27 | SMALL AND MEDIUM SCALE ENTERPRISES MARKETING STRATEGIES IMPACT ON SALES PERFORMANCE IN GHANA, MODERATING ROLE OF PRODUCT INNOVATION. | FOSU KWARTENG, EMMANUEL; DAPAAH FRIMPONG, LOUIS; FIANKO, FAUSTINA |
| 2020-11-27 | E-BANKING SERVICES, CUSTOMER RELATIONSHIP MANAGEMENT AND CUSTOMER SATISFACTION OF SOME SELECTED RURAL BANK IN GHANA. | TEYE, MOSES; APOLIKAME, GIFTY; BADU, FILICIA; OSEI, FRANK KWAME |
| 2020-11-27 | EFFECT OF COMPETITION ON CUSTOMER LOYALTY IN THE BANKING SECTION (A CASE STUDY OF KUMAWUMAN RURAL BANK) | DUAH, FREDA; OSEI BOAKYE, OBED; QUACOE, DELPHINE |
| 2020-11-27 | EVALUATING DISTRIBUTION CHANNELS CONTRIBUTION TO BRAND EQUITY ON WATER PRODUCING COMPANIES IN GHANA. A CASE STUDY OF SELECTED MINERAL WATER COMPANIES. | BOATENG, CHARLES KWAKU; FORDJOUR, ALEX BAFFOE; OSEI MENSAH, LYDIA |
| 2020-11-27 | EFFECT OF IMC ON BRAND EQUITY IN THE GHANAIAN BANKING SECTOR | AFARI, ERIKA; RUFFINA, AGYEKUM; SACKEY AYEBO, DANIEL |
| 2020-11-27 | SMALL AND MEDIUM ENTERPRISES IN GHANA MARKETING PERFORMANCE; MEDIATING ROLE OF MARKETING STRATEGIES | AMANKWAH, DANIEL; DANTE, GODFRED; YEBOAH, EUNICE |
| 2020-11-27 | DIGITAL MARKETING AS PREREQUISITE FOR COMPETITIVE ADVANTAGE IN THE BANKING INDUSTRY (A CASE STUDY OF UNITED BANK OF AFRICA) | BOATENG, BRIDGET; DAMPTEY, GIFTY; OTU-LARBI, SAMUEL |
| 2018-01-01 | Effect Of Outsourcing On Competitive Advantage: Mediating Role Of Innovation - An Empirical Study Of Businesses In Ghana | Edem Aflabo, Jerry; Kraa, Jerry Jay; Agbenyo, Leonard |
| 2018-12-25 | The Impact of Customer Satisfaction on Loyalty in the Ghana Banking Sector: The Effect of Trust Mediation | Banahene, Stephen; Mensah, Adu-Adjei; Asamoah, Abigail |
| 2019-10-29 | THE EFFECT OF INNOVATIVE CAPABILITIES ON THE PERFORMANCE OF SMALL AND MEDIUM SCALE ENTERPRISES (SMES) IN THE KUMASI METROPOLIS | Bediakoh, Agyeiwaa Gladys; Boahie, Vida Oppong; Addae, Job |
| 2019-10-28 | EVALUATING THE PERFORMANCE OF VODAFONE GHANA IN THE TELECOMMUNICATION INDUSTRY IN GHANA | ADJEI, MARTIN K.; VIODE, LARISSA; BENTIL, GLADYS |
| 2019-08-06 | THE IMPACT OF ADVERTISEMENT ON THE DEMAND OF VODAFONE RECHARGE CARDS. A CASE STUDY OF KWAME NKRUMAH UNIVERSITY OF SCIENCE AND TECHNOLOGY | MENSAH, LARRY OWUSU; AGYEMANG, HARRIET; NKRUMA, GEORGE |
Collection's Items (Sorted by Submit Date in Descending order): 1 to 12 of 12
