Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/3093| Title: | CARDINAL FARMS |
| Authors: | AGYEIWAA AGYEPPONG, YAA EKOW CROFFIE, FRANK APPIAH-FOKUOH, JANE SENCHEREY, KWAME PETER |
| Keywords: | CARDINAL poultry Environmental |
| Issue Date: | 28-Nov-2012 |
| Abstract: | Cardinal farm is an organization to be introduced into the market soon. The firm will deal in poultry products but exclusively in the production of broilers for the first five years. The company is to be set up at Bomfa-Ejisu in the Ashanti Region. The poultry industry is quite competitive in Ashanti Region. Cardinal farms will employ a penetration pricing strategy to different itself from our competitors. We will price our products at 7% - 10% less than the larger commercial run facilities. We will also differentiate ourselves by using a benchmarked customer service. A customer’s centric philosophy will be infused within the organization. We will also use sales promotion among others to achieve our objectives. |
| Description: | CARDINAL FARMS is established by four (4) final year students of Christian Service University College in Kumasi to produce broilers exclusively for the next five years of operations. Broiler provides a very good amount of protein that is needed in humans. Over the years, the government of Ghana has encouraged the youth and investors to go into farming to meet the economic and basic needs of the society. Most of the investors that enter into the poultry industry give priority to the layer rearing which are reared specifically for eggs. Although there is a large import of poultry products into the country, most hotels and restaurants prefer the locally reared to the imported due the difference in taste which arises because the imported has been frozen for a long period of time. |
| URI: | http://localhost:8080/xmlui/handle/123456789/3093 |
| Appears in Collections: | Business Administration -ST |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| CARDINAL FARMS.pdf | INTRODUCTION | 609.46 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.