Preferred investment vehicles of salaried workers of universities in SubSaharan Africa

Abstract

Abstract We investigate the factors and investment preferences that influence university workers in the Sub-Saharan Africa region, Ghana. Using a logit and dataset of 350 workers; our results show that liquidity, risk attitude, age, gender, educational level, and monthly income have an insignificant effect on investment decisions. Other factors such as safety of principal, high return, and marital status contribute significantly to investment decisions; and the most preferred investments were treasury bill, share, fixed deposit, and real estate. This study's findings do not only contribute to an important but neglected area of research, but also to policy, theory, and practice on investment and behavioral finance of universities in Africa. Keywords investments, salaried workers, behavioral finance, universities, Sub-Saharan Africa, Ghana