TRANSPURPLE GHANA LIMITED

Abstract

This business plan has been prepared to provide a blueprint to the operations to be carried up by Transpurple Ghana Limited, a newly emerging business. Transpurple (GH) Limited will trade in canned groundnut paste which is very useful to human life. TPGL’s product shall be called ‘Royal Groundnut’. This shall be a quality groundnut paste to be supplied to the Ghanaian market. This is specially designed and different from the existing one in the market. It has been accepted that the raw materials shall be bought from the right sources, processed in a hygienic condition, packaged them in sanitary containers, and label them properly by using TPGL,s Logo for attraction and easy identification. TPGL has target boarding institutions, hospitals, restaurants, school children, and household. Because Ghanaians have unbridled taste since immemorial, the advent of Royal Groundnut, coupled with its unique processing and packaging will help the users obtain its high nutritional value, good taste and the medicinal purpose in full. Royal Groundnut shall be sold at a low unit cost. This can help penetrate through the market faster and break even within the third year of operation.