AN ASSESSMENT OF THE EFFECTS OF INTERNAL COMMUNICATION PRACTICES ON EMPLOYEE PRODUCTIVITY; A SURVEY OF THE VIEWS OF EMPLOYEES OF AKUAFO ADAMFO MARKETING COMPANY LTD

Abstract

This study sought to assess the effects of internal communication practices on employee productivity at Akuafo Adamfo Marketing Company Ltd (AAMC). The objectives of the study were to assess the nature of internal communication practices at AAMC , to find out if internal communication practices positively affect employee productivity, find out if internal communication practices negatively affect employee productivity and lastly to find out the preferred modes of communication amongst employees of AAMC. The research used quantitative approach to gather information from the employees. With a confidence level of 95% and a confidence interval of 7.5, the sample size accessed from the study population of 190 was 90 employees. The study established that communication practices implemented at AAMC affect employee productivity positively. The nature of communication at AAMC is an interactive one where employees have the opportunity to interact with their superiors and heads of departments. The result of the study has shown that, internal communication has an effect on employee productivity at AAMC. Employees are affected negatively when communication is ineffective and positively when communication is effective. The study therefore recommends top management of AAMC must consider the preferred mode of communication tools that was suggested by the respondents in the study to ensure that communication is effective at AAMC. iv DEDICATION This study is dedicated to our spouses and our entire families who played vital roles in our education. We also dedicate this study to our supervisor Mr Fortune Tella who has been consistent in ensuring that this study is a success. We cannot forget all our lecturers in the Department of Communication Studies who have been there for us throughout the course of our study on the CSUC campus.