1. Christian Service University
  2. STUDENTS’ FINAL PROJECT (THESIS/DISSERTATION)
  3. SCHOOL OF BUSINESS- ST
  4. Business Administration -ST
Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/262
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dc.contributor.authorDAPAAH, BERNICE
dc.contributor.authorBOATENG, RICHARD KOFI
dc.contributor.authorOPOKU, NINA BERNADETTE
dc.date.accessioned2013-09-11T10:33:56Z
dc.date.accessioned2022-01-18T17:44:08Z-
dc.date.available2013-09-11T10:33:56Z
dc.date.available2022-01-18T17:44:08Z-
dc.date.issued2013-05
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/262-
dc.descriptionSmall and Medium-Scale Enterprises (SMEs) are considered a key component of the economy in many different countries around the world (Taylor, 2005). SMEs forms a greater percentage of the businesses in Ghana and employs more than 50 percent of the workforce. However, their contribution to the economy is much to be desired of. In addition, the average age of SMEs is very less, which means that, their ability to survive and grow is limited. SMEs can only grow and develop when they adopt proper marketing strategies to sell their products or services to their customers (Turkson, 2006).en_US
dc.description.abstractThe purpose of this study was to analyze the personal selling system of street bread Sellers in Kumasi. This was done by finding out distribution system of the producers of bread. The study also sort to examine the selling techniques used by the street bread sellers and their financial margins earn from selling the bread. The research data were acquired by administering questionnaires to street bread sellers and unstructured interviews with bread producers.en_US
dc.subjectPERSONALen_US
dc.subjectSELLINGen_US
dc.subjectSTREETen_US
dc.titlePERSONAL SELLING SYSTEM OF STREET BREAD SELLERS IN KUMASIen_US
dc.typeThesisen_US
Appears in Collections:Business Administration -ST

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