1. Christian Service University
  2. STUDENTS’ FINAL PROJECT (THESIS/DISSERTATION)
  3. SCHOOL OF BUSINESS- ST
  4. Business Administration -ST
Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/260
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dc.contributor.authorOFOSU, ROCKY
dc.contributor.authorBOAKYE OSEI, ISHMAEL
dc.contributor.authorASIEDU OFORI, KOFI
dc.date.accessioned2013-09-10T13:01:49Z
dc.date.accessioned2022-01-18T17:44:11Z-
dc.date.available2013-09-10T13:01:49Z
dc.date.available2022-01-18T17:44:11Z-
dc.date.issued2013-05
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/260-
dc.descriptionAdvertising is the main weapon or tool in every organization for its survival in this era of competition. Consumers are never far from advertisements. Therefore to succeed in winning customers in the face of competition, it is vital for the organization to understand how buyers go about choosing between alternatives (consumer buying behaviors).Buying behavior is the way in which customers act, and the processes involved in making a purchase decision. It can be said to be the act of individuals and firms which are directly related to obtaining, using and disposing off economic goods and services, including the decision that provides and determines these act.en_US
dc.description.abstractThis study in brief looks at the herbal medicine industry and how it uses advertising to affect the buying decision of consumers in Ghana with emphasis on Amen Scientific Herbal Center Atwima-Techiman, Kumasi. The research was designed to examine the extent to which adverts affect the buying attitude of consumers with regards to herbal medicine. The methodology deals with the population, sample chosen and the research instrument used. The population comprises of consumers of herbal drugs and the management and staff of Amen Scientific Herbal Centre .A sample of sixty (60) respondents was chosen for the study. Questionnaires and interviews were the research instrument applied. Frequency tables, bar charts and pie charts were used to analyse and present data.en_US
dc.subjectBUYINGen_US
dc.subjectCONSUMERen_US
dc.subjectMEDICINEen_US
dc.titleASSESSING THE ROLE OF ADVERTISING OF HERBAL MEDICINE TOWARDS CONSUMER BUYING ATTITUDEen_US
dc.title.alternativeCASE STUDY OF AMEN SCIENTIFIC HERBAL CENTRE ATWIMA TACHIMANen_US
dc.typeThesisen_US
Appears in Collections:Business Administration -ST

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