CHANGING CUSTOMER ATTITUDE THROUGH THE USE OF PACKAGING IN THE FOOD AND BERVERAGE INDUSTRY

ASARE-AKOTO FRIMPONG, FRANK; GYEKYE, ENERSTINA; ABBIW, MATILDA FELICIA

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DC Field	Value	Language
dc.contributor.author	ASARE-AKOTO FRIMPONG, FRANK
dc.contributor.author	GYEKYE, ENERSTINA
dc.contributor.author	ABBIW, MATILDA FELICIA
dc.date.accessioned	2013-07-29T12:30:37Z
dc.date.accessioned	2022-01-18T17:43:35Z	-
dc.date.available	2013-07-29T12:30:37Z
dc.date.available	2022-01-18T17:43:35Z	-
dc.date.issued	2013-06
dc.identifier.uri	http://localhost:8080/xmlui/handle/123456789/197	-
dc.description	The food and drink industry encompasses farming, food production, packaging and distribution (Stahlberg & Maila, 2009). The industry is focused on meeting customers' demands for convenience, variety and choice and in recent years seen issues such as packaging, health and low prices becoming increasingly important to consumers. Packaging within the industry is becoming increasingly important due to the competitive nature of the sector (http://businesscasestudies.co.uk/case-studies). Many organisations including the Guinness Ghana Brewery Limited considers such issues paramount.	en_US
dc.description.abstract	Packaging of food and beverage products affects consumers’ attitudes in many ways. The present study sought to examine how packaging affects customers’ attitude towards GGBL products. The research was based on a survey; questionnaires and interview guide which were used to elicit the information from the manager of GGBL in and Kumasi and sixty consumers of GGBL products. The consumer population were randomly sampled, whilst, the GGBL manager was purposively sampled. Data collected from the questionnaires were analysed by Statistical Package for the Social Sciences (SPSS) Version 2.0, whilst, descriptive methods were used to present the qualitative data. The study showed that the packagings of the GGBL products are meant to prevent the products from destruction, make products appeal and make differentiation in the market.	en_US
dc.subject	CUSTOMER	en_US
dc.subject	ATTITUDE	en_US
dc.subject	BERVERAGE INDUSTRY	en_US
dc.title	CHANGING CUSTOMER ATTITUDE THROUGH THE USE OF PACKAGING IN THE FOOD AND BERVERAGE INDUSTRY	en_US
dc.title.alternative	A CASE STUDY OF GUINESS GHANA BREWERY LIMITED, KUMASI ,GHANA	en_US
dc.type	Thesis	en_US
Appears in Collections:	Business Administration -ST

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