1. Christian Service University
  2. STUDENTS’ FINAL PROJECT (THESIS/DISSERTATION)
  3. SCHOOL OF BUSINESS- ST
  4. Business Administration -ST
Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/195
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dc.contributor.authorBUDU, FRED
dc.contributor.authorKODIE, FRED YAW
dc.contributor.authorASARE, THERESAH ASANTEWAA
dc.date.accessioned2013-07-29T12:21:22Z
dc.date.accessioned2022-01-18T17:43:24Z-
dc.date.available2013-07-29T12:21:22Z
dc.date.available2022-01-18T17:43:24Z-
dc.date.issued2013-06
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/195-
dc.descriptionThe past decades have shown significant changes in food consumption patterns around the world. These have been caused by many factors. One of the most striking trends is the change in the consumption of chicken and chicken products. There is a tendency for increase the perception in consumption of chicken either the locally produce type or the imported type.en_US
dc.description.abstractThe past decades have shown significant changes in the food consumption patterns around the world. Although chicken production is important in providing meat and income, their monetary contribution to the economy of Ghana is viewed as low (Pederson, 2002). Now, the question is could local chicken producers survive in the mix of inflow of these frozen chicken in the country. This has triggered the researchers to investigate into consumers purchasing behaviour towards locally produced chicken and imported chicken product in the Kumasi Metropolis.en_US
dc.subjectfood consumptionen_US
dc.subjectconsumption of chickenen_US
dc.titleAN INVESTIGATION INTO CONSUMER PURCHASING BEHAVIOR TOWARDS IMPORTED CHICKEN AND LOCALLY PRODUCED CHICKEN PRODUCT IN THE KUMASI METROPOLISen_US
dc.typeThesisen_US
Appears in Collections:Business Administration -ST

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