1. Christian Service University
  2. STUDENTS’ FINAL PROJECT (THESIS/DISSERTATION)
  3. SCHOOL OF BUSINESS- ST
  4. Business Administration -ST
Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/194
Full metadata record
DC FieldValueLanguage
dc.contributor.authorACKAH, CHRISTINA
dc.contributor.authorGYAMFI, KWABENA
dc.contributor.authorTWENEBOA KODUA, STELLA
dc.date.accessioned2013-07-29T12:16:31Z
dc.date.accessioned2022-01-18T17:44:03Z-
dc.date.available2013-07-29T12:16:31Z
dc.date.available2022-01-18T17:44:03Z-
dc.date.issued2013-06
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/194-
dc.descriptionUndoubtedly, no business can exist without customers. In the philosophical words of Peppers and Rogers (2012), the only value your company will ever create is the value that comes from customers—the ones you have now and the ones you will have in the future. This is absolutely true. Customer value is an asset to the organization. Hence, in order to maintain the customer, the organization needs to ensure that customers get the right products and services, supported by the right promotion and making it available at the right time for them. While quality service and merchandise are essential in today’s competitive market, it is equally important that a customer experiences the "Wow Effect" that only superior customer service can deliver.en_US
dc.description.abstractCustomer value is an asset to the organization. In order to maintain the customer, most banks embark upon several customer service practices. This study therefore examines the customer service practices of Barclays Bank, Asafo Branch. A sample size of 100 respondents was chosen for the study. Data sources were both primary data and secondary source of information. Data was obtained through the use of questionnaires. Data presentation and discussion were supported with histograms and tables.en_US
dc.subjectorganizationen_US
dc.subjectcustomer serviceen_US
dc.subjectBarclays Banken_US
dc.titleEVALUATION OF CUSTOMER SERVICE PRACTICES AT ASAFO BRANCH OF BARCLAYS BANK OF GHANA LIMITEDen_US
dc.typeThesisen_US
Appears in Collections:Business Administration -ST

Files in This Item:
File Description SizeFormat 
CUSTOMER SERVICE.pdf482.75 kBAdobe PDFView/Open
Show simple item record


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.