1. Christian Service University
  2. STUDENTS’ FINAL PROJECT (THESIS/DISSERTATION)
  3. SCHOOL OF BUSINESS- ST
  4. Business Administration -ST
Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/193
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dc.contributor.authorOKYRE FRIMPONG, PRISCILLA
dc.contributor.authorMENSAH-BONSU, CHARLES KWABENA
dc.contributor.authorAFRIYIE, IVY AKUA
dc.date.accessioned2013-07-29T12:11:47Z
dc.date.accessioned2022-01-18T17:44:02Z-
dc.date.available2013-07-29T12:11:47Z
dc.date.available2022-01-18T17:44:02Z-
dc.date.issued2013-06
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/193-
dc.descriptionIn reference to the world travel and tourism council (2003), the economic importance of the travel and tourism industry plays a key role in the global economy and has clearly attracted the interest of governments and travel organizations worldwide. Tourism is anticipated to become an even more important earner in the years ahead with marked impact on employment, the balance of payments and economic stability for developing and developed countries (World Travel and Tourism Council, 2003).en_US
dc.description.abstractTourism is the temporary, short-term movement of people to destination outside the place where they normally live and work and their activities during the stay at each destination include movement for all purposes. The industry currently among the leading earners of foreign exchange for Ghana. International tourist receipt were USD 865 billion in 2007.arrivals grew by 5% during the first four months of 2008,a similar growth during the same period in 2007.the main objective of this study is to evaluate the effectiveness of the marketing communication tools used in the promotion of tourist site in the Ashanti Region by the Ghana Tourist Board.en_US
dc.subjectgovernmenten_US
dc.subjecttourism industryen_US
dc.titleEVALUATION OF MARKETING COMMUNICATION TOOLS IN PROMOTING TOURIST SITE IN ASHANTI REGIONen_US
dc.title.alternativeA CASE STUDY OF LAKE BOSOMTWE SITE, KOMFO ANOKYE SWORD SITE, KUMASI MILITARY MUSEUM AND MANHYIA PALACE KUMASIen_US
dc.typeThesisen_US
Appears in Collections:Business Administration -ST

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