1. Christian Service University
  2. STUDENTS’ FINAL PROJECT (THESIS/DISSERTATION)
  3. SCHOOL OF BUSINESS- ST
  4. Business Administration -ST
Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/190
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dc.contributor.authorABDUL AZIZ, AKWASI SENYAH
dc.contributor.authorANOKYE, EMMANUEL
dc.contributor.authorSWIENER, MARTINA
dc.contributor.authorOSEI, MICHAEL
dc.contributor.authorDEI POMAA, EUNICE
dc.contributor.authorMENSAH SMITH, WILLIAM
dc.date.accessioned2013-07-29T11:46:37Z
dc.date.accessioned2022-01-18T17:43:25Z-
dc.date.available2013-07-29T11:46:37Z
dc.date.available2022-01-18T17:43:25Z-
dc.date.issued2013-06
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/190-
dc.descriptionThe subject of customer experience in commercial banking has never been more im¬portant, never been timelier, and never been more essential to achieving and maintaining business success. Banks win by getting, keeping, and growing customers. How to get more customers, how to keep them longer, and how to increase the value of each individual customer has remained the critical challenge that must be met in order to grow as a bank in a highly competitive banking industry, (D. Peppers et. al 2010).en_US
dc.description.abstractCommercial banks in Ghana have been challenged to meet various regulatory and strict market requirements such as from the central bank, pace up with the vigorous competition from foreign banks and micro-finance companies as well as quench the insatiable demand for high quality services from customers. In spite of all these positive strides made by banks in responses to these challenges, dissatisfaction, depression and despair are inscription commonly found on the faces of desperate customers on long queues waiting to be served at commercial banks.en_US
dc.subjectEXAMININGen_US
dc.subjectQUALITYen_US
dc.subjectBANKING SERVICESen_US
dc.titleEXAMINING THE QUALITY OF BANKING SERVICES IN COMMERCIAL BANKSen_US
dc.title.alternativeA CASE STUDY AT GHANA COMMERCIAL BANK, BARCLAYS BANK AND STANDARD CHARTERED BANKen_US
dc.typeBooken_US
Appears in Collections:Business Administration -ST

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