Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/190| Title: | EXAMINING THE QUALITY OF BANKING SERVICES IN COMMERCIAL BANKS |
| Other Titles: | A CASE STUDY AT GHANA COMMERCIAL BANK, BARCLAYS BANK AND STANDARD CHARTERED BANK |
| Authors: | ABDUL AZIZ, AKWASI SENYAH ANOKYE, EMMANUEL SWIENER, MARTINA OSEI, MICHAEL DEI POMAA, EUNICE MENSAH SMITH, WILLIAM |
| Keywords: | EXAMINING QUALITY BANKING SERVICES |
| Issue Date: | Jun-2013 |
| Abstract: | Commercial banks in Ghana have been challenged to meet various regulatory and strict market requirements such as from the central bank, pace up with the vigorous competition from foreign banks and micro-finance companies as well as quench the insatiable demand for high quality services from customers. In spite of all these positive strides made by banks in responses to these challenges, dissatisfaction, depression and despair are inscription commonly found on the faces of desperate customers on long queues waiting to be served at commercial banks. |
| Description: | The subject of customer experience in commercial banking has never been more im¬portant, never been timelier, and never been more essential to achieving and maintaining business success. Banks win by getting, keeping, and growing customers. How to get more customers, how to keep them longer, and how to increase the value of each individual customer has remained the critical challenge that must be met in order to grow as a bank in a highly competitive banking industry, (D. Peppers et. al 2010). |
| URI: | http://localhost:8080/xmlui/handle/123456789/190 |
| Appears in Collections: | Business Administration -ST |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FINANCE OPTIONS.pdf | 465.01 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.