1. Christian Service University
  2. STUDENTS’ FINAL PROJECT (THESIS/DISSERTATION)
  3. SCHOOL OF BUSINESS- ST
  4. Business Administration -ST
Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/145
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dc.contributor.authorAMOUNG GARIDA, BEN
dc.contributor.authorMUMUNI SHAIBU, JOSEPH
dc.contributor.authorAMOAH, GIFTY
dc.contributor.authorDARKWAH, HANNAH
dc.contributor.authorCHANA, FREDERICK
dc.date.accessioned2012-12-04T09:52:38Z
dc.date.accessioned2022-01-20T11:08:35Z-
dc.date.available2012-12-04T09:52:38Z
dc.date.available2022-01-20T11:08:35Z-
dc.date.issued2012-12-04
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/145-
dc.descriptionThe success of every business enterprise in today’s competitive world depends on the extent to which the firm is able to understand the environment within which it operates. The globalization of modern business led to changes in the business environment and as a result has affected the hospitality industry coupled with the current competition. It has therefore become necessary for managers in charge of hospitality firms to understand this changes which include political, social, economic and technological factors.en_US
dc.description.abstractAs competition continues to increase, businesses are forced to find new and innovative ways of creating and keeping new customers. Loyalty means profitability. Leading service firms not only lack in giving the customer good and quality service but they also lack the vision to create market for themselves. The role of customer service in modern day business activities cannot be overlooked in the current state of business practices as it has developed different advantages and economic values to firms that take due considerations to customer services.en_US
dc.language.isoenen_US
dc.subjectCUSTOMERen_US
dc.subjectCOMPETITIVEen_US
dc.subjectHOSPITALITYen_US
dc.subjectINDUSTRYen_US
dc.subjectSPECIFIC EMPHASISen_US
dc.titleTHE ROLE OF CUSTOMER SERVICE IN CREATING COMPETITIVE EDGE IN THE HOSPITALITY INDUSTRY IN GHANA WITH SPECIFIC EMPHASIS ON THE HOTEL SECTORen_US
dc.title.alternativeA CASE STUDY OF THREE (3) HOTELS IN KUMASI METROPOLIS SPECIFICALLY ROYAL LAMETA HOTEL, CRYSTAL ROSE HOTEL AND MARIGOLD HOTELen_US
dc.typeThesisen_US
Appears in Collections:Business Administration -ST

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