1. Christian Service University
  2. STUDENTS’ FINAL PROJECT (THESIS/DISSERTATION)
  3. SCHOOL OF BUSINESS- ST
  4. Business Administration -ST
Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/130
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dc.contributor.authorAMANKWA MINKAH, EBENEZER
dc.contributor.authorOSEI POKU, JUNIOR
dc.contributor.authorACHEAMPOMAA ASUAMAH, REBECCA
dc.contributor.authorOSEI MENSAH, JOSEPH
dc.contributor.authorKUSI PEPRAH, JUSTICE
dc.date.accessioned2012-12-03T14:28:25Z
dc.date.accessioned2022-01-20T11:08:32Z-
dc.date.available2012-12-03T14:28:25Z
dc.date.available2022-01-20T11:08:32Z-
dc.date.issued2012-12-03
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/130-
dc.descriptionThe theory of demand and supply goes a long way to affect businesses; with more hotels opening up customers have more choice and therefore businesses must differentiate themselves from others. In Ghana, the hotel industry contributes much to the country’s GDP. There is evidence that the hotel industry is growing, and thereby the competition, in the Ashanti Region is increasing. According to the Ghana statistical service the number of accommodation establishments in the country increased from 580 in 1995 to 1,313 in 2004, registering 126.4 percent increase, at an average annual growth rate of 9.2 percent. Similarly, the number of accommodation rooms grew from 7,618 in 1995 to 18,022 in 2004, registering 136.6 percent increase, at an average annual growth rate of 7.7 percent.en_US
dc.description.abstractIn the past years, the competition in the hotel industry in Ghana has been increasing. There are alternatives for the customers and thereby these hotels have to stand out to attract customers. One way is to Market their businesses differently. In this research we are studying one way of diversifying Service Marketing, namely through people. Thus, improving the skills of the internal customer (employees) through training, external customers’ needs and organizational goals will be met.en_US
dc.subjectRETENTIONen_US
dc.subjectHOSPITALITYen_US
dc.subjectEMPLOYEESen_US
dc.subjectFRONTLINEen_US
dc.titleTHE ROLE OF FRONTLINE EMPLOYEES IN CUSTOMER RETENTION IN THE HOSPITALITY INDUSTRY IN GHANAen_US
dc.title.alternativeA CASE STUDY OF GEORGIA HOTEL, ROYAL LAMERTA HOTEL AND ROYAL PARK HOTLEen_US
dc.typeThesisen_US
Appears in Collections:Business Administration -ST

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