1. Christian Service University
  2. STUDENTS’ FINAL PROJECT (THESIS/DISSERTATION)
  3. SCHOOL OF BUSINESS- ST
  4. Business Administration -ST
Please use this identifier to cite or link to this item: http://localhost:8080/xmlui/handle/123456789/125
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dc.contributor.authorMANU SARFO, MICHAEL
dc.contributor.authorSARFO BOAKYE, NATHAN
dc.contributor.authorKANKAM, KWAME
dc.contributor.authorFAFA ADAGBE, HILDA
dc.contributor.authorCARLIS ANAMAN, GLORIA
dc.date.accessioned2012-12-03T12:17:05Z
dc.date.accessioned2022-01-20T11:08:30Z-
dc.date.available2012-12-03T12:17:05Z
dc.date.available2022-01-20T11:08:30Z-
dc.date.issued2012-12-03
dc.identifier.urihttp://localhost:8080/xmlui/handle/123456789/125-
dc.descriptionThe nature of competition in the mobile telecom industry in Ghana has generated various levels of marketing strategies and applications. The entire network operators are competing for the limited number of mobile phone users. In such an intense industry competitors entice consumers with a number of sales promotion activities. This is because of all the promotional tools – advertising, public relations, personal selling, direct marketing, it is sales promotion that normally presents additional benefit to the consumer.en_US
dc.description.abstractThis study looks at the influence of sales promotion on consumer buying behaviour in the mobile telecommunication industry in the Subin sub-metro, Kumasi with particular focus on the sales promotion programmes of the mobile telecommunication companies, the relationship between sales promotion and consumer buying behaviour and how sales promotion influence consumer decisions for particular mobile networks in the Subin sub-metro, Kumasi.en_US
dc.subjectTHE INFLUENCEen_US
dc.subjectPROMOTIONen_US
dc.subjectBEHAVIOURen_US
dc.titleTHE INFLUENCE OF SALES PROMOTION ON CONSUMER BUYING BEHAVIOUR IN THE MOBILE TELECOM INDUSTRY IN KUMASIen_US
dc.typeThesisen_US
Appears in Collections:Business Administration -ST

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