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http://localhost:8080/xmlui/handle/123456789/125| Title: | THE INFLUENCE OF SALES PROMOTION ON CONSUMER BUYING BEHAVIOUR IN THE MOBILE TELECOM INDUSTRY IN KUMASI |
| Authors: | MANU SARFO, MICHAEL SARFO BOAKYE, NATHAN KANKAM, KWAME FAFA ADAGBE, HILDA CARLIS ANAMAN, GLORIA |
| Keywords: | THE INFLUENCE PROMOTION BEHAVIOUR |
| Issue Date: | 3-Dec-2012 |
| Abstract: | This study looks at the influence of sales promotion on consumer buying behaviour in the mobile telecommunication industry in the Subin sub-metro, Kumasi with particular focus on the sales promotion programmes of the mobile telecommunication companies, the relationship between sales promotion and consumer buying behaviour and how sales promotion influence consumer decisions for particular mobile networks in the Subin sub-metro, Kumasi. |
| Description: | The nature of competition in the mobile telecom industry in Ghana has generated various levels of marketing strategies and applications. The entire network operators are competing for the limited number of mobile phone users. In such an intense industry competitors entice consumers with a number of sales promotion activities. This is because of all the promotional tools – advertising, public relations, personal selling, direct marketing, it is sales promotion that normally presents additional benefit to the consumer. |
| URI: | http://localhost:8080/xmlui/handle/123456789/125 |
| Appears in Collections: | Business Administration -ST |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| ABSTRACT.pdf | INTRODUCTION | 6.33 MB | Adobe PDF | View/Open |
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