http://localhost:8080/xmlui/handle/123456789/39 Journal of Applied Sciences, Arts And Theology (JASAT) Sat, 11 Apr 2026 13:29:14 GMT 2026-04-11T13:29:14Z http://localhost:8080/xmlui/handle/123456789/526 Title: JASAT Cover, Editorial, Content Authors: Dr. K Ahenkora Prof. S.E. Owusu Prof. S.N. Boapeah Dr. S.B. Adubofour Mrs A.S. Amankwah Mr. Y. Senyah Abstract: In this second edition of the journal, we have selected five articles that provide our readers with information on the use and application of systems, tools and frameworks in settings that included the church and public organisations in Ghana. The articles make some contributions to the mechanisms for building strong institutions in Ghana. In the first paper, using an integrative stewardship and agency theoretical approach, the authors argue that financial stewardship in tandem with agency controls enhance financial performance of churches. The paper shows that budgeting enhances performance depending on the size of the church but internal control is an imperative for every church. Strategic financial management of churches, therefore, requires dependency on stewardship behaviour and agency controls. Tue, 16 Jan 2018 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/526 2018-01-16T00:00:00Z http://localhost:8080/xmlui/handle/123456789/10525 Title: Use of Public Relations Events as Strategic Marketing Tool Authors: Pokumensah, J.B., Marfowaa, M.O., Bonsu, T.T., & Dankwa, A. Abstract: There is little information on the use and efficient management of PR events as a marketing tool. This study explores the use of PR events as a strategic marketing tool. Semi-structured interviews were conducted with eight employees and ten customers of the Ghana Revenue Authority, Maakro, Kumasi. The results showed that GRA uses PR events to achieve several objectives and key among them is marketing. However, the scope of the PR events used at GRA is limited, and there is lack of proper coordination. The findings suggest the need to broaden the scope of events in a coordinated manner by the PR and marketing functions to achieve organisational goals. Future studies, qualitative or qualitative, using marketing and PR practitioners should explore factors that could enhance the use of PR in strategic marketing vents to management. Tue, 16 Jan 2018 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/10525 2018-01-16T00:00:00Z http://localhost:8080/xmlui/handle/123456789/524 Title: Perspectives of Public Relations Practitioners on the Effects of Social media on Crisis Communication Authors: Owusu, D. S., Marcout, S.M., Okyere, E. Abstract: The study assesses the effects of social media on crisis communication from the perspective of selected public relations practitioners. A qualitative inquiry was used to elicit information from five public relations managers from five organisations in the Kumasi metropolis. The emergent themes from the study were interpreted within situational crisis communication theory. The results showed that basic communication principles have not changed with the emergent of social media but it has changed crisis communication by bringing speed and loss of control to the way crisis is communicated or brought to the public domain. The results imply that social media provides managers with a useful means of responding to crisis and it should feature in crisis communication strategies. Future studies should consider the quantitative perspectives Tue, 16 Jan 2018 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/524 2018-01-16T00:00:00Z http://localhost:8080/xmlui/handle/123456789/10523 Title: Access and Use of Electronic Journals by the Faculty of Christian Service University College Authors: Boakye, E. Ndeogo, M.A Abstract: The introduction of e-journals is on the rise, but its usage in most Universities in Ghana lags behind. This study assessed the awareness, accessibility and use of e-journals by the faculty of Christian Service University College, Kumasi. Structured questionnaires were sent to senior staff (97), out of which 92 were returned and found useful for descriptive analysis. The results indicated that levels of awareness and use of e-journals were relatively high (56.5%) while accessibility (48.9) was somewhat low. Factors such as slow network, regular power-cuts and unstable network were found to hinder access to and use of e-journals. The implication of the study for management is the need to translate awareness into accessibility. Tue, 16 Jan 2018 00:00:00 GMT http://localhost:8080/xmlui/handle/123456789/10523 2018-01-16T00:00:00Z