Research Articles as published by the Academic Staff of the CSUC School of Business http://localhost:8080/xmlui/handle/123456789/9 2026-04-16T08:07:03Z 2026-04-16T08:07:03Z Sakyiwaa, Linda Gyimah, Prince Etse, Nkukpornu http://localhost:8080/xmlui/handle/123456789/30653 2025-02-18T16:57:01Z 2021-02-01T00:00:00Z

Title: Preferred investment vehicles of salaried workers of universities in SubSaharan Africa Authors: Sakyiwaa, Linda; Gyimah, Prince; Etse, Nkukpornu Abstract: Abstract We investigate the factors and investment preferences that influence university workers in the Sub-Saharan Africa region, Ghana. Using a logit and dataset of 350 workers; our results show that liquidity, risk attitude, age, gender, educational level, and monthly income have an insignificant effect on investment decisions. Other factors such as safety of principal, high return, and marital status contribute significantly to investment decisions; and the most preferred investments were treasury bill, share, fixed deposit, and real estate. This study's findings do not only contribute to an important but neglected area of research, but also to policy, theory, and practice on investment and behavioral finance of universities in Africa. Keywords investments, salaried workers, behavioral finance, universities, Sub-Saharan Africa, Ghana Description: FACULTY/STAFF PUBLICATION

2021-02-01T00:00:00Z Atsu, Nkukpornu Etse, Nkukpornu http://localhost:8080/xmlui/handle/123456789/30652 2025-02-18T16:46:17Z 2023-01-01T00:00:00Z

Title: Entrepreneurship Realities in the Light of COVID-19 in Ghana Authors: Atsu, Nkukpornu; Etse, Nkukpornu Abstract: ABSTRACT The unprecedented outbreak of the coronavirus disease (COVID-19) has severely affected businesses globally. COVID-19 had mixed effects on entrepreneurs in Ghana. On the one hand, the COVID-19 pandemic has exacerbated entrepreneurs’ suffering, with microentrepreneurs and sports entrepreneurs being the hardest hit. On the other hand, digital entrepreneurs have benefited or continue to benefit from COVID-19 since more institutions and individuals rely on digital communication for their daily activities. This conceptual chapter aims to shed light on the nature of Ghana's entrepreneurship in the COVID-19 era. The authors conducted a search in key academic databases as well as Google Scholar and other online portals. The search focused on entrepreneurship and COVID-19. Other areas covered by the search include entrepreneurial orientation in the era of COVID-19 and the mitigation efforts of COVID-19. The chapter concludes with some implications for practitioners. Description: FACULTY/STAFF PUBLICATION

2023-01-01T00:00:00Z Atsu, Nkukpornu Etse, Nkukpornu Adom, Kwame http://localhost:8080/xmlui/handle/123456789/30651 2025-02-18T15:37:59Z 2024-01-01T00:00:00Z

Title: Does Celebrity Endorsement Influence Voters' Choice of a Political Party? Authors: Atsu, Nkukpornu; Etse, Nkukpornu; Adom, Kwame Description: FACULTY/STAFF PUBLICATION

2024-01-01T00:00:00Z Atsu, Nkukpornu Etse, Nkukpornu Adom, Kwame http://localhost:8080/xmlui/handle/123456789/30650 2025-02-18T15:32:44Z 2024-01-01T00:00:00Z

Title: Entrepreneurial Marketing Strategies The Case of Ghanaian Artisans in Suame Magazine Authors: Atsu, Nkukpornu; Etse, Nkukpornu; Adom, Kwame Abstract: ABSTRACT This chapter provides an overview of a case study on the entrepreneurial marketing (EM) strategies employed by artisans in Suame Magazine, an artisanal hub in Kumasi, Ashanti Region, Ghana. The study explores the EM strategies employed by these artisans to navigate their businesses in a resourceconstrained and highly competitive business environment by interviewing five opinion leaders (masters) of some of the artisanal units. The strategies identified include effective resource mobilization, collaborations and partnerships, product localization and adaptation, word-of-mouth and relationship marketing, and the use of offline marketing channels. The findings highlight the importance of integrating entrepreneurship and marketing in achieving business success in developing economies. The study also suggests future research directions, including exploring the effectiveness of specific strategies in different sectors and regions and developing practical frameworks for entrepreneurs in resource- - constrained environments. Description: FACULTY/STAFF PUBLICATION

2024-01-01T00:00:00Z