Issue Date | Title | Author(s) |
2018-06 | Effect Of Celebrity Endorsement On Consumer Buying Behavior Of Samsung Mobile Phones In Ghana | Kraa, Jerry Jay; Osei, Alexander; Cofie, Georgette; Quaye, Linda Enyonam Abena |
2018-06 | Effect Of Extended Marketing Mix On Customer Satisfaction In The Ghanaian Banking Sector | Kraa, Jerry Jay; Opoku-Mensah, Benedict; Kwade, Phoebe; Boateng, Naomi Anna |
2018 | Effect Of Outsourcing On Competitive Advantage: Mediating Role Of Innovation - An Empirical Study Of Businesses In Ghana | Edem Aflabo, Jerry; Kraa, Jerry Jay; Agbenyo, Leonard |
2018-01 | Effect Of Outsourcing On Competitive Advantage: Mediating Role Of Innovation - An Empirical Study Of Businesses In Ghana | Aflabo, Jerry Edem; Kraa, Jerry Jay; Agbenyo, Leonard |
2018-01-01 | Effect Of Outsourcing On Competitive Advantage: Mediating Role Of Innovation - An Empirical Study Of Businesses In Ghana | Edem Aflabo, Jerry; Kraa, Jerry Jay; Agbenyo, Leonard |
2018-05-25 | Effect Of Service Quality On Students’ Intention To Provide Funding Support To Private Universities In Ghana: The Mediating Role Of Students’ Satisfaction | Banahene, Stephen; Kraa, Jerry Jay; Opuni, Frank Frimpong |
2019-05-07 | Effect of television adverts on children’s purchase behaviour: Evidence from Ghana | Bamfo, Bylon Abeeku; Kraa, Jerry Jay; Asabere, Perdita; Atarah, Bede Akorige |
2018-01 | Effectof Customer Relationship Management on Customer Retentionin the Ghanaian Banking Sector | Kraa, Jerry Jay; Bonna, Bismark Adanse; Aquila, Hannah; Boadu¹, Kankam |
2020-05 | EXAMINING THE EFFECT OF FLEET MANAGEMENT ON COMPETITIVE ADVANTAGE IN THE TRANSPORT INDUSTRY | Aflabo, Jerry Edem; Kraa, Jerry Jay; Agbenyo, Leonard |
2020-05 | EXAMINING THE EFFECT OF FLEET MANAGEMENT ON COMPETITIVE ADVANTAGE IN THE TRANSPORT INDUSTRY | Aflabo, Jerry Edem; Kraa, Jerry Jay; Agbenyo, Leonard |
2018-01 | The Impact Of Brand Personality On Student Enrolment Intentions: The Mediating Role Of Brand Engagement - Evidence From Ghana | Banahene, Stephen; Kraa, Jerry Jay; Agbenyo, Leonard |
2018-01 | The Impact Of Brand Personality On Student Enrolment Intentions: The Mediating Role Of Brand Engagement - Evidence From Ghana | Banahene, S. B.; Kraa, Jerry Jay; Agbenyo, Leonard |
2018-05-18 | Impact of HEdPERF on Students’ Satisfaction and Academic Performance in Ghanaian Universities; Mediating Role of Attitude towards Learning | Banahene, Stephen; Kraa, Jerry Jay; Kasu, Philipine Aseye |
2018-02 | Impact Of Social Media Usage On Academic Performance; Mediating Role Of Attitude Towards Learning - An Empirical Study Of Private University Students In Ghana | Kraa, Jerry Jay; Banahene, Stephen; Quartey, Joyce Ama |
2019-04-15 | Market orientation and performance of small and medium enterprises in Ghana: The mediating role of innovation | Bamfo, Bylon Abeeku; Kraa, Jerry Jay |
2018-08 | PORTER’S FIVE FORCES IMPACT ON THE PERFORMANCE OF COMPANIES IN THE BANKING INDUSTRY IN GHANA | Boafo, Nana Danso; Kraa, Jerry Jay; Webu, Clinton Gershon |